Blog


Ecommerce Strategy Consulting

Edgacent offers a variety of strategy and consulting packages.

BUSINESS ADVISORY

360 Ecommerce Audit
Merchandising Strategy
Strategic Positioning and Growth Plans

TECHNOLOGY ADVISORY

Technology Assessment and Roadmap Review
Vendor and Partner Selection

We also offer custom, a-la-carte engagements – contact us for a quote.

BUSINESS ADVISORY

360 Ecommerce Audit

The 360 Ecommerce Audit is a discovery engagement that examines all areas of ecommerce business operations to identify opportunties for optimization and growth. The audit serves as a stand-alone “health check,” or as a pre-cursor to our technology, merchandising and market strategy engagements.

The audit is tailored to your business’ needs and objectives, which may include (but is not limited to):

  • UX and navigation review
  • SEO
  • Analytics and reporting
  • PPC and paid marketing (including social and remarketing)
  • Conversion rate optimization
  • UX and navigation review from home page through checkout (including mobile)
  • Merchandising and personalization
  • Site search experience

Contact Us for More Information.

Merchandising Strategy

It doesn’t matter how “usable” your site is, or how many A/B tests you perform, merchandise productivity makes or breaks your quarter. We believe merchandising strategies drive revenue, conversion and customer lifetime value more than anything else. We work with you develop optimization processes for:

  • Catalog and Merchandising Architecture (what’s this?)
  • Customer segmentation and site personalization
  • Category-level merchandising
  • Site search merchandising
  • Cross-site product recommendations
  • Post-purchase and remarketing campaign strategies

Contact Us for More Information.

Strategic Positioning and Growth Plans

No online business is immune to competitors, namely Amazon. And no business grows without a steady intake of new customers.

Edgacent helps you formulate quarterly strategic plans for:

  • Competitive positioning (UX, mobile, marketing, value propositions, branding)
  • New customer acquisition
  • Customer retention
  • Customer experience

Contact Us for More Information.

TECHNOLOGY ADVISORY

Technology Assessment and Roadmap Review

Edgacent’s technology assessment helps retailers understand how current systems, vendors and platforms meet short term business and revenue goals, and how your technology and roadmap align with consumer expectations and industry best practices, along with recommendations for next-phase solutions.

The technology assessment can be performed as a stand-alone “health check,” or a pre-cursor to vendor and partner evaluation.

Contact Us for More Information.

Technology Vendor and Partner Evaluation

In Edgacent’s 50 years’ combined experience in the ecommerce and marketing technology space, we’ve engaged in hundreds of projects and conversations with online retailers, vendors, analysts and systems integrators, and have a unique understanding of the entire ecommerce landscape from all sides. Unlike the typical RFP-driven process, which often fails to uncover critical aspects that can cause implementations to exceed budgets and timelines, our process
thoroughly validates the use cases to expedite your project timeline and ensure realized costs come closer in line with your budget and go-live targets than the typical implementation.

We can help you evaluate a range of commerce-related technologies, not limited to ecommerce platforms, personalization engines, site search, CMS, PIM and OMS, including implementation partners. Unlike many technology advisors, we have no “kickback” relationships with vendors, and are driven by your project’s objectives.

Contact Us for More Information.

Back to top

Comments ( 0 )

    Leave A Comment

    Your email address will not be published. Required fields are marked *